Consumers continue to have growing interest in where their food comes from and how it was produced. Companies at all points on the ag value chain have taken interest, and the issue continues to evolve! We bring together a wide range of voices for this discussion on where demand trends are headed.

• Public Perception of the Food System and Emerging Trends
  Alyn Kiel, Finsbury Glover Herring
• Panel: CPG Product Changes and Impact on the Grower
  Kelly Turner, Potato Growers of Michigan, Inc.
  Joe Cramer, Michigan Bean Commission
  Jody Pollock Newsom, Michigan Wheat
• Company Efforts to Meet Sustainability Demands
  Steve Savell, Bush Bros.
• Making Sense of Changes: Where Do You Start?
  Joe Mosher, Mosher Consulting Group